Using a trained panel to understand key sensory attributes of strawberries and drivers of liking in consumers.
The strawberry industry priorities included a focus on increasing consumer demand and preferences for high quality flavoursome fruit. Increasing consumer preference of Australian breed strawberries will increase consumption and profits for growers.
Trained Descriptive Panel
Given the diversity in chemical composition, and subsequently fruit flavour according to cultivar, maturation level and climate, it is important to devise a descriptive language to distinguish between different cultivars at various stages of ripening. A trained panel is a powerful tool in sensory analysis and assists in understanding the differences in sensory profiles of products. Recruitment, Terminology development, Training, Practice and Product Evaluation was carried out using a panel of highly trained panellists of n=14.
n=150 untrained strawberry consumers were recruited in-field at a community market due to strawberry availability.
Consumers were asked to rate liking.