Consumers are vital to any food business
Today’s consumers are overwhelmed with choice and are increasingly critical about taste, ingredients, sustainability, health and of course price. Finding the optimal balance requires solid innovative consumer research. By combining detailed sensory analyses with consumer acceptance testing, CASS is able to tell you which flavour compounds and ingredients are steering consumer acceptance. CASS owns a large database of consumers from a wide variety of segments, giving you access to the consumer segments which matter to your specific product. Our advanced virtual reality lab, allows companies to test their product in different environments in an efficient manner. Our capability in sensory marketing, provides your company insights in how the engagement of the different senses can make your product memorable and wanted, resulting in a high purchase and repeat purchase.
We provide easy to understand reports, with a solid data analysis, giving your company insights in your consumers and a roadmap to success.